Social media videos continue to push the envelope today, with 86% of online advertisers utilizing them in their marketing efforts. On the one hand, this tendency assists consumers in learning about the brand’s products and services. On the other hand, it assists businesses in increasing traffic to their social accounts, growing their following, and increasing revenue. Videos also boost social interaction by building trust and connections between brands and customers, developing brand loyalty, increasing lead generation, and sparking relevant conversations.
Before you begin developing any content, figure out your strategy for social media videos. This should include audience research, competitor analysis, brainstorming, content planning, budget allocation, task delegation, and other similar activities. All of these will assist you in creating great videos that will significantly increase the success of your campaign.
- Make the first few seconds of your video stand out.
People nowadays lose their concentration after roughly eight seconds, so you must attract them right away. The opening few seconds are critical because people will determine whether or not to continue viewing the video or scroll down to other stuff. Begin with provocative questions, strong hooks, inspirational statements, striking visuals, or enticing music. Include your logo, brand name, tagline, or the product/service you want to highlight so that people can recognize you and get a sense of what you’re attempting to convey.
- Keep your videos brief and to the point.
If a video is longer than 15 to 20 minutes, very few people will watch it on social media. That’s why it’s critical to keep your videos short and sweet while yet offering value. This process comprises deleting all of the unnecessary components and retaining only the most relevant and engaging ones. Videos should captivate viewers’ attention, convey a message, and compel them to take action in a short amount of time.
- Attempt to Use Natural Lighting
Your videos’ lighting will make or ruin them. And employing natural light will assist you. When shooting films indoors, place them near a window or door with plenty of light. You can also choose to take things outside. Using natural light also requires good timing and understanding when to shoot.
- Think About Using an External Microphone
Audio, like lighting, is vital in social media videos. If you’re filming with your phone, the built-in mic may not be adequate. You wouldn’t want your movies to include sounds like cars going by instead of your narration, or dogs barking outside instead of actual conversation. So, it’s a good idea to invest in good equipment, such as microphones, to ensure that you can produce high-quality sound.
- Finally, provide a call to action.
People will want to know where to go or what to do after watching your film. And now is your opportunity to respond. Give the audience a goal and urge them to do what you want them to achieve.
Bottom line
Using social media videos to drive business results and create audience engagement has enormous potential. With these pointers, you’ll be well on your way to taking your campaigns to the next level and increasing your brand’s presence and relevance in a congested digital market.
