If you ask a marketer or a business owner what they want most in the world, they would probably say more customers. What usually follows that? More people visiting their website. In fact, 61% of marketers say getting traffic and leads is their most difficult challenge.
- Create a company blog.
Above all, your organization requires a blog in order to regularly give informative, in-depth material on your website. This is not negotiable.
• Businesses that blog see a 97% increase in website links.
• Businesses that blog receive 55% more traffic than those that do not.
• Bloggers are 13 times more likely to generate a profitable ROI.
- Content production
Inbound marketing’s purpose is to attract the right customers to your company. Blogging with the aim of creating content is one of the best ways to do so. To design content that will attract the right visitors to your website, you must first understand the client persona you are going for. Knowing your audience will help you create content that will naturally entice people to your website.
But how can you write a blog article that would appeal to the right readers?
Select a buyer persona: Find out more about your target audience. Know everything, including your job title and pain spots.
Conduct an SEO audit: Find out what your audience is searching for on search engines to provide the best content.
Making a rough draught in the beginning, write an article that responds to reader questions. Use unique angles to make your content stand out.
Publish your article on your blog’s website. Use SEO tools to optimize your content.
Share your blog content on social media and through email newsletters to enhance visitors. As more people read your piece, its search engine ranking will rise.
- Natural Social Media
Organic social media is not a new marketing strategy, but marketers should be aware of it. In addition to posting on social media, you can use Facebook Messenger, Instagram Stories (hello, swipe up function!), live video, IGTV, or other platforms. When leveraging organic social media, being an early adopter of new features is critical.
Invite individuals to write guest posts for your website.Guest authors will not only help you expand your topics and opinions, but they will also want to share the piece with their network and add a link to it on their website, which will bring more people to your site. Simply make certain that you only post original, high-quality material that is free of spammy links (lest you get a Google penalty and lose traffic). With the support of a set of common guest posting criteria, you may accomplish this while keeping your material on brand.
- Make amazing images
To display data, recreate charts, and show concepts, use design software such as Canva. Other websites that use your images will connect to your website. Furthermore, Google is integrating more images in its basic search results, giving you more opportunities to rank and increase the appeal (and thus click-through rate) of your result.
BOTTOM LINE
Many businesses struggle to come up with new and inventive ways to increase website traffic. There is a lot of incorrect information regarding increasing traffic online, which might lead you repeating the same unsuccessful strategies over and over.
