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TYPES OF LOGO THAT PLAY PART IN BRANDING

Before you begin the logo design process, regardless of how you create a logo—using a logo maker or a freelance designer—you should know which kind of logo best represents your brand. Even though a great logo combines a variety of elements—font, images, color scheme, etc.—these elements will only work together harmoniously if you are certain of the kind of logo you want to design.

Consider all of the possible configurations for a logo when designing one. Here are nine different types of logos you can find, along with advice on how to use them to create a successful design, ranging from a single visual symbol to plain text or different combinations of the two.

  1. Mascot logo

Mascots, which are pictures of a person or a character that serve as a visual representation of your company, are arguably the most kid-friendly type of logo. Consider them the “spokesperson” for your brand because they will be the subject of a lot of your advertising. Mascots make people feel good, which results in the development of a distinctly memorable brand. Additionally, nothing appeals to children more than a physical, relatable character.

  • Word mark

Here are a few options if you want to create a wordmark or text logo. Some companies, like Coca-Cola, design a special typeface specifically for their logo. However, this takes time and calls for the expertise of a qualified designer. As an alternative, you can select a logo font that captures the spirit of your company. For instance, contemporary logo designs typically employ a sleek sans serif font, whereas trendy logo designs may call for more ornate typefaces. Think about your logo’s font choice—all caps, small letters, or a combination—as well as any unique characters or colors you want to include.

  • Abstract logo

Your conceptual, consider the big picture-type logos are abstract.

An abstract logo is just a symbol, similar to brand marks, but it is one that is unique to you. This kind of image isn’t necessarily a representation of an actual object; rather, it’s a distinctive logo created to convey a particular idea about your brand. You can experiment with these designs to produce a logo that effectively conveys your values or a particular aspect of your brand that you’d like to highlight.

  • Emblems

Emblems, also referred to as badge logos, frequently have crest-like characteristics. They create elaborate designs with a traditional vibe by fusing text with symbolic imagery. Think about your industry when deciding whether an emblem is appropriate for your brand. Although there are no restrictions, universities, sports teams, and coffee brands are particularly fond of this style of logo.

  • Combination logo

Due to their extreme versatility, combination marks are very popular among brands across all industries. While making sure that there is a consistent and unified visual language used throughout, you can create a number of variations of your logo and use them for various purposes. Combination marks can be a great place to start for businesses that are still developing their brand recognition.

Bottom line:                                                                                                                                                                  

Regardless of the type of logo you select, keep in mind that thoughtful design will not only elevate your brand but also guarantee that customers will remember your logo in their minds for a very long time.

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