Your website is one of the most crucial aspects of your brand’s online presence, and it is very important to design it well. Your website is also where you nurture funnel leads and drive conversions, so you can’t afford website downtime that could drive prospects away from your site.
Your website should be designed based on your target audience and provide a great user experience. Good website design has many other advantages and benefits for your business and your audience. This post explains why good website design is important from an audience perspective.
trademark
Your website reflects and shows your brand and everything it stands for and about. This is one of the first things people see when encountering your brand, so it helps form the first impression.
All website design elements, such as colors, fonts, and images, form your brand identity. So choose these elements carefully and keep them consistent across your site.
For example, the Coca-Cola website.
Coca-Cola homepage
See how the brand used the company’s signature red color on the white background. Red and white represent the colors of the company’s logo, traditional cola bottle packaging, and many other branding elements. These two distinctive colors represent your brand, and people associate them with your company, so you’re consistent. Here are some web design elements that should be carefully selected and used consistently.
color
If you already have brand colors that match your logo or other brand identity elements, consider using them on your website. However, if you intend to start from scratch, you can use this survey to understand color associations.
For example, if you want to associate and represent your brand with trust, you should use the color blue. And if you want consumers to think your brand makes quality products, black helps form that image. You can choose your brand’s color depending on the brand association you want to form. Then you can choose colors that evoke specific emotions and thoughts in people. For example, blue is most commonly associated with trust, and black is associated with quality.
Layout
As a rule, keep your layout simple, neat, and designed to draw attention to the most important parts.
Also, the number of menu options or items in the drop-down menu should be determined based on viewer preferences. You can try different layouts and split-test them to understand what works best for your audience. Here is one of the best examples of cluttered website design and its impact on usability. The site is very difficult to navigate, and the lack of grid design makes it chaotic and chaotic.
fonts and typography
A general rule when choosing a font is that it should be legible and visible on your background color.
However, the actual choice depends on your target audience. For example, young people often prefer more interesting and stylish fonts. Older people may prefer something clean and simple that is easy to read.
Your font should reflect your brand’s personality and whether it looks professional or fun, and youthful. This is an example of brands using creative fonts to reflect their own creativity.
Site Accessibility
You should design your website so that anyone can access it. Not only does this provide a better experience for your viewers, but it’s also required by law. That means making your website accessible to people with disabilities.
However, this is easier said than done. Far from being able to design accessible websites, most website designers and agencies are unaware of this. Whether you build your website on your own or hire a web design agencyhttps://pakecommercesolutions.com/, make sure your website is designed to be accessible. This can be a big challenge, but you can make the most of a solution.
